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Marcos Santana Unveils First Mas Ros Media Title, “The New Game”


Started last week by former Telemundo top executive Marcos Santana, Mas Ros Mediaa groundbreaking new venture targeting gaming, esports, and sustainability has revealed a first title: “The New Game” banner series.

An eight-part Spanish-language scripted series, “The New Game” is created by Santana himself and Rodrigo Figueroa Reyes, founder and head of FireSports, the No. 2 esports company in Latin America and No. 3 in Spain, in which Mas Ros has taken an equity position.

Pitched by Santana as an action drama, “The New Game” centers on an upper-middle-class family of father, mother and three children, the eldest, Isa, a first-year medical student, Ralph, in high school , who spends half of his free time playing video games. and Federico, only nine, whose hero is Ralph.

The action opens with Ralph’s father coming home to find him in the middle of a big game and ripping the cables out of his computer, disconnecting his team and an entire tournament. Ralph is hospitalized by his parents, on the advice of Dr. Chirinos, a very old psychiatrist.

And that’s just the first four-minute setup. Even his first pitches as currently envisioned by Santana and Figueroa Reyes speak volumes for “The New Game.”

According to the dynamic, plot-driven style of the American drama, “the series will be packed with action scenes, never-before-seen visual effects and a story that will keep young and old alike on edge from beginning to end.” presentation promises.

“The direction, the photography, as a production design, it’s very much along the lines of ‘Euphoria,’ but it’s seen from a Latino perspective,” Santana said.

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“We’re not trying to copy anyone, much less deliver an ‘English’ story,” Santana said. “But we want to approach the pace and artistic quality of many series in the US. My goal has always been – and the industry knows it – to raise the artistic quality of each project more and more.”

However, the drama also marks a work for Latino audiences. It is being shot all over the Spanish-speaking world and will be shot between Spain, Miami and Mexico, Santana said. The family lives in Barcelona. The mother is a Mexican fashion designer who is launching a line in recyclable clothing. but Ralph’s first video game is faced in a big tournament with the best teams in Mexico.

Now in advanced development, “The New Game” also turns to two issues that center much of Latino entertainment: Romance and family dynamics.

Online, the tournament will allow the audience to briefly see the members of other teams play from their rooms, which will cause different love stories, action dramas and intrigue.

Isa, seen about five minutes into episode 1, rushes off to medical school, only to discover that her teacher is Thomas, a fourth-year student with whom she has fallen madly in love. She is described as “very handsome, a tall dark-skinned man in a lovely half-Rastafarian Afro dress,” which may or may not match her parents.

Announcing Mas Ros Media, Santana said it would target the gaming and esports communities and their families and friends.

In that sense, “The New Game” is “the most representative” of Mas Ros Media’s early titles]as it includes “the general public and the players,” Santana said. Variety.

This cuts many ways. For the uninitiated, the opening scene catches Ralph playing Riot Games’ Valorant, the wildly popular shooter, where he ranks Immortal 3 and is about to ascend to Radiant, the game’s highest level. As Ralph plays in the first scene, images of the game are interspersed here, demonstrating his extraordinary skill.

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Characters’ emotions are sometimes rendered through a drawing as if they were in the middle of a video game, Santana said.

Documenting the demographic gap between parents and offspring that divides Spain and Latin America, like the rest of the world, in what is perhaps the biggest discrepancy, “The New Game” also clearly sides with the gaming world, showing how it is misunderstood from an older generation, Santana acknowledged.

Confronting Ralph, his father accuses him of “wasting his life, his future, with these little games” and of being sick, useless, and a social misfit. Isa discovers that Thomas, the No. 1 student, she is also a professional gamer, which helps her understand the huge injustice her parents are committing with Ralph.

“The New Game” is one of 16 titles now in development at Mas Ros Media, ranging from 6-8 episode fantasy series to documentaries, reality shows and movies. The length of the series will vary depending on the theme, Santana said. In general, with the series, none will exceed 10 episodes.

Other series are in the works — “The Future,” “Super Natural,” “Hipotalmo” — with 10 more in the works, Santana added.

Marcos Santana and Rodrigo Figueroa
Courtesy of Mas Ros Media